Teacher: Carrie Smith
Email: csmith@lcisd.k12.mi.us
(810)664-1124 ext. 4154
Paraprofessional: Kelly O'Conner
Email: koconner@lcisd.k12.mi.us
(810)664-1124 ext. 4154
Sales and Marketing
Program Description
Sales & Marketing program’s first year students will learn business and marketing basics. This includes all activities related to moving a product from manufacturer to final customer. Second year students will explore business ownership by creating a business plan and how to build wealth through investments. Students gain realistic professional experience through membership in DECA, an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service. Sales and Marketing students have the opportunity to compete against students both locally and internationally in exercises developed to challenge their newfound skills. DECA is co-curricular and designed to increase a student’s understanding of marketing principals, leadership skills, personal and professional development. Skills and knowledge learned in class are put into practice through the student-driven school based enterprise, Bodega Gift and Snack Shop. Field trips, guest speakers and an annual fashion show expose students to real world examples. Students obtain college credit through articulation agreements with Mott College, Baker College, Delta College and Northwood University. This program gives its students interested in Sales and Marketing a money saving head start into college.
Related Professions
• Sales representative • Financial planner • Entrepreneur • Public relations • Manager
Possible Certifications
•ASK Certification –Assessment of Skills and Knowledge for Business
